Here is a great example of changing language to preach the same message, but with different results.
Now the leading argument is "intelligent design," an intelligent redesign of the old arguments in new clothing. As Ken Miller, co-author of one of the most respected biology textbooks, says, "So-called intelligent design is nothing more than creationism stripped of everything that a court would immediately recognize as religious content."
Unlike creationism, ID is agnostic on questions such as the age of the Earth, but not on the role of an intelligent designer (or Designer) in the creation process. Unlike the earlier creationists who fought to get Darwin out of class, the new generation of intelligent designers ostensibly wants equal time to debunk him and promote their alternative.
http://seattletimes.nwsource.com/html/opinion/2002272894_goodman13.html